Project Product Differentation
A ROAS of 4+
Client
Project Product Differentation
Industry
Technology
Website
The company stopped chasing trends and started listening: to our data, our customers, and our gut. By pairing affordability with everyday-wear energy and syncing our entire funnel around that story, we turned a slow burn into a summer breakout: 4x ROAS and a brand that finally clicked.
The Problem
We had strong creatives and high CTRs, but our ROAS was low: add-to-carts weren’t converting, and our cash flow was taking the hit. The real issue? Our website wasn’t optimized, and our messaging lacked urgency and alignment.
The Solution
1. New Angle: Affordability We shifted our messaging to focus on affordability: tying it into the summer season to resonate with our audience’s mindset. 2. Full-Funnel Alignment Every front-facing team: email, community, ads, and organic — pushed the same message, creating a unified and persuasive customer journey. 3. Data-Driven Iteration Through constant testing and learning from customer behavior, we refined our approach: going from 1.5 to 4+ ROAS in just a few weeks.
Feedback
At first, we followed the everyday-wear trend like our competitors: 80% of our focus went there. But after digging into past performance, I saw that our most profitable phase actually had lower price points. That’s when it clicked: affordability was the real driver. Once we combined that with the everyday-wear narrative, our ROAS shot up to 4+.''
Nathan Wouden
CEO Nathan&Partners
