Project Never Take It Off
Taking them off is not on my agenda
Client
Project Never Take It Off
Industry
Automotive
Website
Launching Morance required a brand strategy that could compete with century-old luxury marques while establishing a distinct voice in the EV space. We created a visual and verbal identity that emphasizes their unique position at the intersection of Scandinavian design and sustainable innovation.
The Problem
We wanted to improve ROAS while fixing growing pains in a scaling team. Our operations lacked structure, and we needed to boost efficiency fast.
The Solution
Three-Pillar Solution 1. Customer Insight-Led Strategy We leaned into what our audience loved — jewelry they never take off: and built campaigns around high-activity, everyday wear. 2. Operational Overhaul Nathan & Partners introduced Kanban boards to organize the team, improving workflow clarity and speed. 3. Efficiency = Profit With 40% more efficient operations, we cut costs by 50%: all while keeping ROAS stable and sustainable.
Feedback
“Most consultants talk about understanding luxury markets. Andersen actually demonstrated it. The platform they developed now serves as our global standard for digital retail.”
Philippe Laurent
Global Digital Head
