Project Spring & Matcha
Matcha? That's a great idea
Client
Project Spring & Matcha
Industry
Enterprise Technology
Website
Matcha takes over the internet. No, really.
The Problem
Spring was approaching, and we needed a fresh angle to drive engagement during the seasonal sale. The challenge: standing out in a saturated space.
The Solution
Three-Pillar Solution 1. Trend Spotting We noticed the matcha hype was taking off — especially among our target audience — and moved fast to integrate it into our spring campaign. 2. Cultural Resonance We infused matcha-inspired visuals and messaging into our content, tapping into what our audience was already excited about. 3. Engagement Boost The result? Our interactive content hit an average engagement rate of 10% — a clear sign that the message resonated.
Feedback
“Most consultants talk about understanding luxury markets. Andersen actually demonstrated it. The platform they developed now serves as our global standard for digital retail.”
Philippe Laurent
Global Digital Head
