Project Chunky x Clover
Galentine
Client
Project Chunky x Clover
Industry
Fashion
Website
Hermosa's signature leather goods needed a narrative that could connect their artisanal heritage with contemporary luxury values. We developed a brand platform that elevates their craftsmanship story while speaking to a new generation of conscious consumers.
The Problem
Our clover bracelet was a best-seller, but the CPA was too high. We needed a way to maintain momentum while bringing costs down.
The Solution
Three-Pillar Solution 1. Product Differentiation We expanded the hero product into variants — same vibe, fresh formats. 2. Strategic Testing We tested new variants in the same campaign funnel to see what would convert at a lower cost. 3. Data-Driven Scaling The pink clover ring emerged as a top performer, helping us reduce CPA while keeping the clover collection in the spotlight.
Feedback
“Most consultants talk about understanding luxury markets. Andersen actually demonstrated it. The platform they developed now serves as our global standard for digital retail.”
Philippe Laurent
Global Digital Head
