Project Gifting
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Client
Project Gifting
Industry
Health Retail
Website
Dunham & Co. needed to translate 150 years of cycling heritage into a contemporary digital experience. Our team crafted a seamless platform that connects their e-bike innovation with their traditional craftsmanship, developing touchpoints that serve both tech-savvy cyclists and heritage enthusiasts.
The Problem
During the holiday rush, everyone was trying to sell: but standing out was tough. We needed a sharper angle to stay relevant and convert.
The Solution
Three-Pillar Solution 1. Angle Shift: Gifts First We reframed our product as the perfect gift, tapping into the emotional side of holiday buying. 2. Seasonal Positioning We launched gift-focused creatives on top of our regular campaigns, tailored for holiday intent. 3. Consistent Performance The result? A stable ROAS throughout the season, driven by demand and timely messaging..
